Almost all quality improvement comes via simplification of design. Also note that invariably when we design something we often make it better for everyone.
The business card is no longer just a piece of paper with contact information to trade at a networking event. It is an extension of your brand, creates familiarity with professional photo and logo, has a call to action and is memorable. It is a vital tool for the growing business or entrepreneur who wants to stand out from the crowd, build influence and attract her ideal clients.
With this is mind, these are the things typically found on business cards, and sample calls to action.
Many entrepreneurs start their business because they love what they do, know they have massive value to bring and want to help others. They tentatively dip their little toe into the entrepreneurial pool or they dive right in. Either way, they start with a mission, a goal and an idea of whom they will serve and how. This shapes their brand and is the basis for the vision for their business.
As the business grows and they serve more peeps, entrepreneurs find that they need to be open to a bigger vision and allow their business to experience massive growth in ways they never imagined.
As an entrepreneur, you are committed to making a difference in the world through your amazing gifts and talents. Giving back is a natural extension of that brand. Sharing your passion for organizations and contributing your time, talents and treasures elevates your brand and attracts and retains like-minded clients and affiliates.
Follow your heart. Find organizations that really matter to you and commit to one or two. For example, you may know or love someone who has been affected by a disease like cancer, leukemia or AIDS. Maybe your heart goes out to the homeless or women in transition. Whatever speaks to your soul is a great place to start making a difference.
I see it over and over, entrepreneurs starting their business and they either do not have a site or are embarrassed of the one they have. Equally as tragic is the entrepreneur that has an outdated site that has been dormant forever and no longer reflects their business today. Common results of website shame include:
Failure to market:
They are so caught up in not having a professional site that clearly and concisely communicates who they are, what they do and who they do it for in a way that attracts their ideal clients that they just don’t market, network, call on potential clients and often times give up before they have given their business a chance to thrive.
Have you ever been to a networking event and met an amazing woman who was outgoing and wearing bright, happy colors, and when she spoke, her eyes sparkled?only to later find that her business card was incredibly corporate in design, in no way reflecting the life and vitality she radiated in person?
Many entrepreneurs feel they have to look a certain way, speak a certain way, be a certain way and present themselves like a corporation in order to be taken seriously. That couldn’t be further from the truth!
Brand attributes, or core values, represent the essence of your brand and help distinguish you from your competition. They include character, beliefs, values and personality traits. They not only attract your ideal peeps, but also amazing collaborations.
Identify your brand attributes:
List six to eight words that represent you. A few of mine are: Positive, Energetic, Creative, Integrity, Team Player, and Problem Solver. Remember, this is organic and your attributes change and develop in conjunction with your business.
In this time of innovation, it has never been easier to create, promote and sell information products. An information product is just what it sounds like! Your awesome expertise recorded for the benefit of others in a format that can be downloaded or emailed.
- Brand extension – your product extends your brand and adds credibility.
- Expert Status – Clients are impressed with products.
Let’s start with your BRAND: Great branding clearly, concisely and confidently communicates who you are, what you do and the results of working with you. It differentiates you from the myriad of others who are doing the same thing. However, we all know you have your own special way of doing it and that is what branding does; it reflects your personality and your core values, and does it in such a way that your ideal clients are physically drawn to you.
The term branding literally comes from the cattle industry: branding a cow to identify the ranch it belongs to. Branding cattle became a symbol of quality and consistency because the buyers knew which ranches produced the healthiest livestock and the best meat. Cattle buyers formed an emotional connection with their preferred brand through a continued relationship and positive dealings with the ranchers and a consistency in product and service.